Dakota Collective Story
Since 2005 BB Dakota has been generating fast fashion for the contemporary customer at a competitive price-point. The look is citified prep, Americana with a quirky, feminine twist. The BB Dakota girl is glamorous, sophisticated, intelligent, at times demure, at times sexy, always feminine and always confident.
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Two years ago, a second brand, Jack BB Dakota, was launched in response to the demand for a contemporary and aspirational product at a great price point for a slightly younger customer. Together, these two brands comprise the stable of brands now referred to as Dakota Collective. But The Dakota Collective is more than just a group of brands. It’s a united way of thinking representative of a certain faction of ideologues at the company. BB Dakota believes in integrity of product at reasonable prices while still maintaining the edgy vibe our customer expects from us season after season.